Programmatic, Digital Advertising & Media Buying
Industry News, Guides & Resources for Agencies & Brands
Popunder Ads vs. Push Ads: All That You Need To Know
Do you know which advertising methods are better for your website? Let’s face it: there are so many options to choose from when you’re trying to decide which type of advertising is right for your website. With so many different kinds of ads available, how do you know what will work best for your business? All this time and effort can be put to waste if you don’t take the time to research what type of advertising works best for you and your site. This article will compare the most
Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile
The need for a proper mobile ad server is vital. Especially when you look for better control over your ad
What Is An Ad Server And Why You Should Use It?
What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are
Mobile Advertising
What Is A Third-Party Ad Tag?
What is an Ad Tag? A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code,
Programmatic Creative Vs. DCO
Have you ever thought of the immense possibilities that could open up when you combine the best of ad creatives
What is Facebook Dynamic Creative?
Studies have shown that the number of Facebook users worldwide is increasing steadily. The graph below shows the numbers of
Creative Management Platform (CMP) vs DCO: What is the Difference?
Dynamic Creative Optimization (DCO): All You Need To Know
Best Ad Servers for Advertisers and Publishers
What Are First-Party Ad Servers (Publisher Ad Servers)?
What Is a Third Party Ad Server?
What Are The Advantages Of Using a 3rd Party Ad Server?
News & Tips
Best Mobile Ad Formats for Display Advertising Campaigns
Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias.
What is OTT (Over-the-Top) Advertising?
The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media
What is Programmatic Advertising and How Does it Work?
Do you know that 65% of marketers said that they spend a chunk of their advertising budget on programmatic advertising,
Video Advertising
How To Create VAST Tags
A VAST tag is essentially a third-party ad tag generated by an ad server, except that
What is VAST & VPAID and Why is it Important for Video Advertising
Studies have shown that video ads are the most effective medium of advertising when compared
More Articles
New Feature: Interstitial Ad Close Button Timer
This is a new feature which allows a timer to be set on your Interstitial Ad format.
New Feature: Flexi Ad Creator to build HTML5 Banner
We are excited to announce the launch of our new HTML5 Ad Creator (Beta)
Pro Tips on Real Estate Location Targeted Mobile Advertising
Location-targeted mobile advertising can bring enormous potential to your real estate business. These 4 major trends
Hyperlocal Mobile Advertising Tips for Business Owners
If you have been following our location-based mobile advertising article, you should already have an
What Is Viewability & Why Is It Important For Advertising Campaigns
You might have heard about viewability in the digital advertising sphere. However, due to the
Car Dealership Marketing Ideas Using Hyperlocal Mobile Advertising
Do you know that automotive marketers were one of the early adopters of hyperlocal mobile
16 Brilliant Mobile Rich Media Ad Ideas (Pt. 2)
If you have been following our 16 mobile rich media ads banner ideas post, this
5 Trends Everyone in Mobile Advertising Needs to Know (Infographic)
Mobile reigns supreme in digital advertising. True or false? Let the Internet Trends Report by Mary
Flash to HTML5 Ads: 4 Ways to Transition to HTML5
The death of Flash is good news to the advertising realm. We can have better
7 Important Mobile Advertising Basics To Follow
I say mobile advertising, you say unpredictable! Yes, we understand your pain. Mobile marketing is
The Power of Secondary Action Rate in Mobile Advertising
There is a buzz in the mobile advertising world these days. And it is that
The What, Why and How of Social Rich Media for Mobile Marketing
One of the most powerful digital marketing tools today is to leverage on users’ personal