Programmatic, Digital Advertising & Media Buying
Industry News, Guides & Resources for Agencies & Brands
The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media in terms of reach and convenience. Video views on over-the-top (OTT) gadgets grew by 51.7 % in 2018, and the number is expected to continue raising. According to a study by Allied Market Research, “the global OTT market is projected to reach $332.52 billion by 2025, growing at a CAGR of 16.7% from 2018 to 2025” Subsequently, traditional TV ads can offer a piece of their original content. Streaming is
Technology has evolved and so has the world of advertising. Mobile advertising is the buzzword of the day. It is definitely
Do you know that 65% of marketers said that they spend a chunk of their advertising budget on programmatic advertising,
Small businesses the world over are always finding ways to bring in more foot traffic to their brick-and-mortar stores. With
In the past, digital ads were bought and sold in a manual manner by real people; publishers and ad buyers.
If you measure ad impressions based on how many are displayed, you will know that doesn’t tell whether they have
News & Tips
Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias.
With the increasing number of cross-device and multi-location transactions, data analytics are working hard at developing cookieless tracking solutions. The
Google Adwords was introduced in the market in 2009. At the start, advertisers were given the ability to target ads
A VAST tag is essentially a third-party ad tag generated by an ad server, except that
Studies have shown that video ads are the most effective medium of advertising when compared
HTML5 ads have changed display advertising entirely it has come a long way since the
Ad viewability is a major challenge in the Adtech industry. There are advertisers losing up to
How does video ad serving work and what factors make the best video ad server?