Programmatic, Digital Advertising & Media Buying
Industry News, Guides & Resources for Agencies & Brands
The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. From rich media ad creator, ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. You will find that a third-party ad
What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are
Have you ever thought of the immense possibilities that could open up when you combine the best of ad creatives
Studies have shown that the number of Facebook users worldwide is increasing steadily. The graph below shows the numbers of
Gone are the days where advertisers target the audience with “one-ad-fits-all” solutions. The modern-day digital advertising world has fully evolved
News & Tips
Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias.
The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media
Do you know that 65% of marketers said that they spend a chunk of their advertising budget on programmatic advertising,
A VAST tag is essentially a third-party ad tag generated by an ad server, except that
Studies have shown that video ads are the most effective medium of advertising when compared
Blog post updated on Jan 27, 2016. Over the years, mobile native apps usage has
One of the most difficult parts about starting any business is the marketing side. Starting
HTML5 ads have changed display advertising entirely it has come a long way since the
Ad viewability is a major challenge in the Adtech industry. There are advertisers losing up to
How does video ad serving work and what factors make the best video ad server?
Do you know that you potentially lose up to 70% of your ad budgets, if
According to comScore, the number of mobile users globally has exceeded the desktop in 2014 alone, let
More people than ever are living their lives on smartphones. Your future clients are literally
If you are helping your clients to create a better brand connection with their target
As web technologies continue to advance, advertisers and marketers are pairing up traditional advertising campaigns
This is a new feature which allows a timer to be set on your Interstitial Ad format.