Programmatic, Digital Advertising & Media Buying
Industry News, Guides & Resources for Agencies & Brands
5 main keys that will work for the evolution of TV advertising
Television advertising is a promising industry that has changed continuously throughout history due to the rapid growth of digital capabilities. To successfully launch an advertising company, first, one must choose the right place to broadcast the commercial. The best platform for such products has always been the major television stations because they can bring millions of viewers with different preferences to the screens. Programmatic tv advertising is a qualitatively new way to identify the target audience. It allows ad creators to quickly and accurately determine the most profitable location for
Popunder Ads vs. Push Ads: All That You Need To Know
Do you know which advertising methods are better for your website? Let’s face it: there are so many options to
Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile
The need for a proper mobile ad server is vital. Especially when you look for better control over your ad
Mobile Advertising
What Is An Ad Server And Why You Should Use It?
What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are
What Is A Third-Party Ad Tag?
What is an Ad Tag? A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code,
Programmatic Creative Vs. DCO
Have you ever thought of the immense possibilities that could open up when you combine the best of ad creatives
What is Facebook Dynamic Creative?
Creative Management Platform (CMP) vs DCO: What is the Difference?
Dynamic Creative Optimization (DCO): All You Need To Know
Best Ad Servers for Advertisers and Publishers
What Are First-Party Ad Servers (Publisher Ad Servers)?
What Is a Third Party Ad Server?
News & Tips
Best Mobile Ad Formats for Display Advertising Campaigns
Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias.
What is OTT (Over-the-Top) Advertising?
The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media
What is Programmatic Advertising and How Does it Work?
Do you know that 65% of marketers said that they spend a chunk of their advertising budget on programmatic advertising,
Video Advertising
How To Create VAST Tags
A VAST tag is essentially a third-party ad tag generated by an ad server, except that
What is VAST & VPAID and Why is it Important for Video Advertising
Studies have shown that video ads are the most effective medium of advertising when compared
More Articles
Leadership Training Hong Kong – For The Flagbearers Of Your Organisation
“Leadership is an action, not a position.” Growth Academy Asia’s unique Virtual Reality (VR) module for
Corporate Training Hong Kong – Programmes Tailored To Meet Your Organisation’s Requirements
Growth Academy Asia’s VR-based corporate training and development programmes are geared to meet the needs
What is Media Buying & How to Make it Work
Does media buying sound complicated to you? If it does, I assure you it isn’t.
Mobile Rich Media Ads: 16 Examples that will impress your audience (Pt. 1)
Mobile rich media ads are no stranger to digital advertising today. There are many innovative
What is MRAID and How it Works for In-App Rich Media Mobile Advertising
Blog post updated on Jan 27, 2016. Over the years, mobile native apps usage has
6 Ad Mistakes to Avoid When Starting an Ecommerce Business
One of the most difficult parts about starting any business is the marketing side. Starting
How To Create HTML5 Banner Ads
HTML5 ads have changed display advertising entirely it has come a long way since the
How To Use MobileAds’ Ad Tag Generator
An ad tag is a snippet of codes (usually Javascript) that advertisers use to serve
How To Measure Viewability
Ad viewability is a major challenge in the Adtech industry. There are advertisers losing up to
How Does Video Ad Serving Work?
How does video ad serving work and what factors make the best video ad server?
How to Identify Bad Inventories in Display Ad Campaigns & Save Up To 70% Ad Budgets
Do you know that you potentially lose up to 70% of your ad budgets, if
7 Mobile Advertising Strategies for Better Conversions
According to comScore, the number of mobile users globally has exceeded the desktop in 2014 alone, let