Programmatic, Digital Advertising & Media Buying
Industry News, Guides & Resources for Agencies & Brands
Do you know which advertising methods are better for your website? Let’s face it: there are so many options to choose from when you’re trying to decide which type of advertising is right for your website. With so many different kinds of ads available, how do you know what will work best for your business? All this time and effort can be put to waste if you don’t take the time to research what type of advertising works best for you and your site. This article will compare the most
The need for a proper mobile ad server is vital. Especially when you look for better control over your ad
What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are
Have you ever thought of the immense possibilities that could open up when you combine the best of ad creatives
Studies have shown that the number of Facebook users worldwide is increasing steadily. The graph below shows the numbers of
News & Tips
Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias.
The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media
Do you know that 65% of marketers said that they spend a chunk of their advertising budget on programmatic advertising,
A VAST tag is essentially a third-party ad tag generated by an ad server, except that
Studies have shown that video ads are the most effective medium of advertising when compared
Growth Academy Asia’s VR-based corporate training and development programmes are geared to meet the needs
Does media buying sound complicated to you? If it does, I assure you it isn’t.
Mobile rich media ads are no stranger to digital advertising today. There are many innovative
Blog post updated on Jan 27, 2016. Over the years, mobile native apps usage has
One of the most difficult parts about starting any business is the marketing side. Starting
HTML5 ads have changed display advertising entirely it has come a long way since the
Ad viewability is a major challenge in the Adtech industry. There are advertisers losing up to
How does video ad serving work and what factors make the best video ad server?
Do you know that you potentially lose up to 70% of your ad budgets, if
According to comScore, the number of mobile users globally has exceeded the desktop in 2014 alone, let
More people than ever are living their lives on smartphones. Your future clients are literally