Programmatic, Digital Advertising & Media Buying
Industry News, Guides & Resources for Agencies & Brands
Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile
The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. From rich media ad creator, ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. You will find that a third-party ad
What Is An Ad Server And Why You Should Use It?
What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are
What Is A Third-Party Ad Tag?
What is an Ad Tag? A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code,
Mobile Advertising
Programmatic Creative Vs. DCO
Have you ever thought of the immense possibilities that could open up when you combine the best of ad creatives
What is Facebook Dynamic Creative?
Studies have shown that the number of Facebook users worldwide is increasing steadily. The graph below shows the numbers of
Creative Management Platform (CMP) vs DCO: What is the Difference?
Gone are the days where advertisers target the audience with “one-ad-fits-all” solutions. The modern-day digital advertising world has fully evolved
Dynamic Creative Optimization (DCO): All You Need To Know
Best Ad Servers for Advertisers and Publishers
What Are First-Party Ad Servers (Publisher Ad Servers)?
What Is a Third Party Ad Server?
What Are The Advantages Of Using a 3rd Party Ad Server?
What is Mobile Advertising and How Does it Work?
News & Tips
Best Mobile Ad Formats for Display Advertising Campaigns
Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias.
What is OTT (Over-the-Top) Advertising?
The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media
What is Programmatic Advertising and How Does it Work?
Do you know that 65% of marketers said that they spend a chunk of their advertising budget on programmatic advertising,
Video Advertising
How To Create VAST Tags
A VAST tag is essentially a third-party ad tag generated by an ad server, except that
What is VAST & VPAID and Why is it Important for Video Advertising
Studies have shown that video ads are the most effective medium of advertising when compared
More Articles
Mobile Ads Market Explosion
Two questions you need to ask yourself if you are a marketer or someone who
MobileAds.com Offering Internship Opportunities By Partnering LaunchPad.
MobileAds.com has joint forces in the announcement of the launch of project Launchpad, an internship
Making the Best of Mobile Ad Formats
Standard Banners VS Rich Media Mobile ads are divided into two categories: standard banners and
7 Top Reasons Why Rich Media is KILLING it in Mobile Advertising.
Mobile web traffic is on the rise and will soon eclipse the desktop. This new