Programmatic, Digital Advertising & Media Buying
Industry News, Guides & Resources for Agencies & Brands
Programmatic Creative Vs. DCO
Have you ever thought of the immense possibilities that could open up when you combine the best of ad creatives with programmatic advertising environments? Once the creative ads are applied methodically and strategically using a programmatic advertising environment, highly personalized campaigns can be quickly delivered. Here, a unique blend of the best creative elements and media strategy can help ensure the best possible marketing efforts. People often mistake creative optimization (DCO) and programmatic creative as two entirely different technologies. However, in reality, DCO is, in fact, a subset of programmatic
What is Facebook Dynamic Creative?
Studies have shown that the number of Facebook users worldwide is increasing steadily. The graph below shows the numbers of
Creative Management Platform (CMP) vs DCO: What is the Difference?
Gone are the days where advertisers target the audience with “one-ad-fits-all” solutions. The modern-day digital advertising world has fully evolved
Mobile Advertising
Dynamic Creative Optimization (DCO): All You Need To Know
Underperforming ads are a nightmare for every advertiser. And most marketers acknowledge the fact that personalization is the most important
Best Ad Servers for Advertisers and Publishers
An ad server provides you with an interface to monitor essential metrics, set frequency capping, optimize all ad activities, track
What Are First-Party Ad Servers (Publisher Ad Servers)?
In a simple sense, an ad server is a web server that hosts information about the ads and delivers advertising
Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile
What Is An Ad Server And Why You Should Use It?
What Is a Third Party Ad Server?
What Are The Advantages Of Using a 3rd Party Ad Server?
What Is A Third-Party Ad Tag?
What is Mobile Advertising and How Does it Work?
News & Tips

What is OTT (Over-the-Top) Advertising?
The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media

What is Programmatic Advertising and How Does it Work?
Do you know that 65% of marketers said that they spend a chunk of their advertising budget on programmatic advertising,
Best Practices to Lift Your Ad Viewability Score
If you measure ad impressions based on how many are displayed, you will know that doesn’t tell whether they have
Video Advertising

How To Create VAST Tags
A VAST tag is essentially a third-party ad tag generated by an ad server, except that

What is VAST & VPAID and Why is it Important for Video Advertising
Studies have shown that video ads are the most effective medium of advertising when compared
More Articles
What is MRAID and How it Works for In-App Rich Media Mobile Advertising
Blog post updated on Jan 27, 2016. Over the years, mobile native apps usage has
6 Ad Mistakes to Avoid When Starting an Ecommerce Business
One of the most difficult parts about starting any business is the marketing side. Starting
How To Create HTML5 Banner Ads
HTML5 ads have changed display advertising entirely it has come a long way since the
How To Use MobileAds’ Ad Tag Generator
An ad tag is a snippet of codes (usually Javascript) that advertisers use to serve