Programmatic, Digital Advertising & Media Buying

Industry News, Guides & Resources for Agencies & Brands

Mobile Rich Media Ad Server

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

January 26, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. From rich media ad creator, ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. You will find that a third-party ad

Ad Server For Advertisers

What Is An Ad Server And Why You Should Use It?

January 25, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are

What Is an Ad Tag

What Is A Third-Party Ad Tag?

January 25, 2021

What is an Ad Tag? A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code,

Mobile Advertising

Programmatic Creative Vs. DCO

Have you ever thought of the immense possibilities that could open up when you combine the best of ad creatives

What is Facebook Dynamic Creative?

Studies have shown that the number of Facebook users worldwide is increasing steadily. The graph below shows the numbers of

Creative Management Platform (CMP) vs DCO: What is the Difference?

Gone are the days where advertisers target the audience with “one-ad-fits-all” solutions. The modern-day digital advertising world has fully evolved

Dynamic Creative Optimization (DCO): All You Need To Know

December 1, 2020

Best Ad Servers for Advertisers and Publishers

November 28, 2020

What Are First-Party Ad Servers (Publisher Ad Servers)?

November 28, 2020

What Is a Third Party Ad Server?

November 26, 2020

What Are The Advantages Of Using a 3rd Party Ad Server?

November 26, 2020

What is Mobile Advertising and How Does it Work?

November 2, 2020

News & Tips

Best Mobile Ad Formats

Best Mobile Ad Formats for Display Advertising Campaigns

Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias.

Blog 19

What is OTT (Over-the-Top) Advertising?

The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media

Blog 20

What is Programmatic Advertising and How Does it Work?

Do you know that 65% of marketers said that they spend a chunk of their advertising budget on programmatic advertising,

Video Advertising

Vast Ad Tag

How To Create VAST Tags

A VAST tag is essentially a third-party ad tag generated by an ad server, except that

What Is VAST

What is VAST & VPAID and Why is it Important for Video Advertising

Studies have shown that video ads are the most effective medium of advertising when compared

More Articles

Mobile Ads Market Explosion

December 21, 2014

Two questions you need to ask yourself if you are a marketer or someone who

MobileAds.com Offering Internship Opportunities By Partnering LaunchPad.

December 10, 2014

MobileAds.com has joint forces in the announcement of the launch of project Launchpad, an internship

Making the Best of Mobile Ad Formats

December 25, 2013

Standard Banners VS Rich Media Mobile ads are divided into two categories: standard banners and

7 Top Reasons Why Rich Media is KILLING it in Mobile Advertising.

December 20, 2013

Mobile web traffic is on the rise and will soon eclipse the desktop. This new

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