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what is a dsp

What Is a DSP and How Does It Work?

In the past, digital ads were bought and sold in a manual manner by real people; publishers and ad buyers. This method of buying digital ads was not only expensive and unreliable, but in some cases, advertisers were not able to buy enough ad inventories for specific ad campaigns. DSPs were made to make the […]

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best-mobile-ad-formats

Best Mobile Ad Formats and Sizes for Display Ad Campaigns

Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. As reported in Mary Meeker’s report mid of this year, 29% Of people’s daily screen time are spent looking at smartphones Global mobile data traffic grew nearly 70% Mobile commands 24% of media time spent in […]

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MobileAds.com - The Ultimate Guide to Planning a Mobile Ad Campaign

The Ultimate Guide to Planning a Mobile Ad Campaign

More people than ever are living their lives on smartphones. Your future clients are literally around the corner of your store. How do you plan an effective mobile ad campaign that can get them in your door? Many brands and businesses expect the use of mobile advertising will increase their sales. As an ad agency, your […]

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how to achieve more with engagement ads

Engagement Ads: How to Optimize Your Rich Media Ads for High Impact?

Create distinct personalization and targeting with mobile rich media ads—boost mobile ad engagement and create strong brand connection between brands and consumers If you are helping your clients to create a better brand connection with their target audience, you should look at high impact engagement ads. We live in a world overwhelmed with advertisements. Moreover, […]

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location-based mobile advertising

Location-Based Mobile Advertising: A Step-by-Step Guide for Small Businesses

Small businesses the world over are always finding ways to bring in more foot traffic to their brick-and-mortar stores. With the advent of location-based mobile advertising, small-to-medium businesses (SMBs) are now able to target potential customers who are within arms reach of their store accurately. If you are an SMB, and you’ve been struggling with […]

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mobile advertising campaigns

Rich Media Advertising Campaigns: How to Achieve More?

Rich media ads give you the best of both worlds in your advertising campaigns—branding and performance-based marketing. As web technologies continue to advance, advertisers and marketers are pairing up traditional advertising campaigns with new methods to create innovative ways to communicate messages. A study from Elon University supports the notion that animated, graphically illustrated or […]

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New Feature: Interstitial Ad Close Button Timer

This is a new feature which allows a timer to be set on your Interstitial Ad format. It will hide the close button while the timer is running and it will only be shown once the timer runs out. With the introduction of close button timer, you will be able to ensure your audience view your ad at least the predefined duration […]

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