Popunder Ads vs. Push Ads: All That You Need To Know

  • Post Category:Display Ads
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  • Post last modified:October 14, 2021

Do you know which advertising methods are better for your website? Let’s face it: there are so many options to choose from when you’re trying to decide which type of advertising is right for your website. With so many different kinds of ads available, how do you know what will work best for your business? All this time and effort can be put to waste if you don’t take the time to research what type of advertising works best for you and your site. This article will compare the most efficient ones: popunder ads and push ads.

The world has evolved from banners and posters to using the internet for advertising. As time moves on, different internet ads formats are developed. However, two among them have become pretty popular: the Popunder ads and the Push ads. Using any of the two formats, you can advertise your content efficiently and in a cost-effective manner. All it takes is internet access, some skills, and you are good to go. But how do they function? Which one is better than the other? And why are we recommending them? We shall be providing answers to this and more questions in this article, so follow along.

Push Ads

Push ads, due to their nature, fall under the format of native advertising

Push advertising is the delivery of adverts on multiple users’ mobile or desktop devices. The push adverts take the form of a push notification. It offers a highly engaging, non-intrusive, and user-friendly environment. You can hence easily expand and reconnect with your audience.

Another feature that makes push ads impressive is that any advertising campaign can be done using this format. That includes:

  1. Rebranding campaigns
  2. Brand awareness campaigns
  3. Product launch campaigns
  4. Contest marketing campaigns

The list goes on. The reason as to why it can handle so many advertising campaigns is because:

i. The advertising format has a high global reach
ii. A low bot traffic chance
iii. High click-through
iv. High conversion rates

Push adverts are supported by:

  1. In both desktops and mobile
    – Safari edge, Firefox, Chrome, and safari
  2. On desktops
    – Mac OS
    – Linux
    – Windows
  3. On mobile
    – Android

Push ads are, however, not supported by Mac iOS devices. Nonetheless, they have a pretty vast reach.

Push ads are not affected by ad-blocking applications. They are therefore pretty efficient to use.

Popunder Ads

What Are Popunder Ads?

Popunder can be defined as an advert that opens up in another window positioned behind the user’s current tab. It, therefore, has minimal disturbance to the user during their browsing time. Users’ can check on the adverts later when they exit the tab that they were working on. As the user skims through the advert, they might find something interesting.

When compared to pop-ups, popunder advertising is guaranteed to gain more conversions. That is because users try to shut down a pop-up instantly once it appears, but popunder is more discreet.

Popunder advertising has been around for quite some time now. They are, however, still as excellent, efficient, and popular as ever. The main reason why they are still popular is because of their non-aggressiveness toward the user.

Popunders function on all devices that include:

i. Laptops,
ii. Computers,
iii. Mobile phones, and
iv. Tablets

Popunders, therefore, have a pretty vast audience reach. You can use this to gain more conversions and have a successful ad campaign. Popunders, unlike push ads, are affected by ad-blocking applications.


Popunders and push ads are two pretty effective advertising formats. They both have features that will help you reach a higher audience within no time. Hence if you are looking to start an advertising campaign, we urge you to use the knowledge gained from this article to make it a success.


Alvin is the Founder and CEO of MobileAds.com. He is a go-getter, and adventurous guy who believes in working smart to gain success in his business ventures and in life. He also founded RichMediaAds.com and MobileLanders.com.