Programmatic, Digital Advertising & Media Buying
Industry News, Guides & Resources for Agencies & Brands
Popunder Ads vs. Push Ads: All That You Need To Know
Do you know which advertising methods are better for your website? Let’s face it: there are so many options to choose from when you’re trying to decide which type of advertising is right for your website. With so many different kinds of ads available, how do you know what will work best for your business? All this time and effort can be put to waste if you don’t take the time to research what type of advertising works best for you and your site. This article will compare the most
Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile
The need for a proper mobile ad server is vital. Especially when you look for better control over your ad
What Is An Ad Server And Why You Should Use It?
What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are
Mobile Advertising
What Is A Third-Party Ad Tag?
What is an Ad Tag? A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code,
Programmatic Creative Vs. DCO
Have you ever thought of the immense possibilities that could open up when you combine the best of ad creatives
What is Facebook Dynamic Creative?
Studies have shown that the number of Facebook users worldwide is increasing steadily. The graph below shows the numbers of
Creative Management Platform (CMP) vs DCO: What is the Difference?
Dynamic Creative Optimization (DCO): All You Need To Know
Best Ad Servers for Advertisers and Publishers
What Are First-Party Ad Servers (Publisher Ad Servers)?
What Is a Third Party Ad Server?
What Are The Advantages Of Using a 3rd Party Ad Server?
News & Tips
Best Mobile Ad Formats for Display Advertising Campaigns
Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias.
What is OTT (Over-the-Top) Advertising?
The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media
What is Programmatic Advertising and How Does it Work?
Do you know that 65% of marketers said that they spend a chunk of their advertising budget on programmatic advertising,
Video Advertising
How To Create VAST Tags
A VAST tag is essentially a third-party ad tag generated by an ad server, except that
What is VAST & VPAID and Why is it Important for Video Advertising
Studies have shown that video ads are the most effective medium of advertising when compared
More Articles
What is Mobile Advertising and How Does it Work?
Technology has evolved and so has the world of advertising. Mobile advertising is the buzzword of
Location-Based Mobile Advertising: A Step-by-Step Guide for Small Businesses
Small businesses the world over are always finding ways to bring in more foot traffic
What Is a Demand Side Platform (DSP) and How Does It Work?
In the past, digital ads were bought and sold in a manual manner by real
What is Geofencing, and How Can It Be Used in Location-Based Marketing?
In today’s world of cut-throat competition in the digital marketing sector, resorting to traditional ways
Best Practices to Lift Your Ad Viewability Score
If you measure ad impressions based on how many are displayed, you will know that
What is the difference between DSP and SSP?
The definition and purpose of DSP and SSP is something that many marketers find challenging
What is the difference between DMP and DSP?
Thanks to technology, the world feels like a small place now. Businesses can now collect
Cookieless Tracking: Solutions for Accurate Attributions in 2020
With the increasing number of cross-device and multi-location transactions, data analytics are working hard at
Are Google Ads Programmatic?
Google Adwords was introduced in the market in 2009. At the start, advertisers were given
Is Facebook a DSP?
Whether or not Facebook is a DSP, is a high sort question by advertisers. And
What is Media Buying & How to Make it Work
Does media buying sound complicated to you? If it does, I assure you it isn’t.