Programmatic, Digital Advertising & Media Buying

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Mobile Rich Media Ad Server

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. From rich media ad creator, ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. You will find that a third-party ad

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Is Facebook a DSP?

Whether or not Facebook is a DSP, is a high sort question by advertisers. And

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