Mobile & Video Advertising Blog

What is Mobile Advertising and How Does it Work?

Post published:September 3, 2019
Post Category:Mobile Advertising
Post Author:Alvin
Post last modified:April 22, 2020

In a consumer world that’s always online, a good advertising campaign definitely needs to focus on its mobile phone using audience. However, mobile advertising is a completely new field that differs a lot from the traditional concepts of ad making. Present-day marketers use a wide range of sophisticated options to create user-friendly mobile ads to boost a brand name and generate higher revenues. The article here answers all your questions regarding mobile advertising, its benefits, different types, steps involved in designing a successful campaign, strategies and the costs involved.

Best Practices to Lift Your Ad Viewability Score

Post published:April 23, 2020
Post Category:Display Ads / Mobile Advertising / Tips
Post Author:Alvin
Post last modified:April 23, 2020

If you measure ad impressions based on how many are displayed, you will know that doesn't tell whether they have seen your ad. It happens when there's banner blindness or when your ads are served below…

Best Mobile Ad Formats for Display Advertising Campaigns

Post published:April 21, 2020
Post Category:Display Ads / Tips
Post Author:Alvin
Post last modified:April 23, 2020

Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. As reported in Mary Meeker's report mid of this year, 29% Of people’s daily screen time…

Location-Based Mobile Advertising: A Step-by-Step Guide for Small Businesses

Post published:April 20, 2020
Post Category:Mobile Advertising
Post Author:Alvin
Post last modified:April 23, 2020

Small businesses the world over are always finding ways to bring in more foot traffic to their brick-and-mortar stores. With the advent of location-based mobile advertising, small-to-medium businesses (SMBs) are now able to target potential…

What is the difference between DSP and SSP?

Post published:February 9, 2020
Post Category:Mobile Advertising
Post Author:Alvin
Post last modified:April 24, 2020

The definition and purpose of DSP and SSP is something that many marketers find challenging to understand. Unfortunately, the results on the internet can be a bit complex, and after research, you feel like you…

What is the difference between DMP and DSP?

Post published:February 2, 2020
Post Category:Mobile Advertising
Post Author:Alvin
Post last modified:April 22, 2020

Thanks to technology, the world feels like a small place now. Businesses can now collect data in all their departments and make accurate decisions. Business strategies, marketing, advertising, and other factors in businesses solely depends…

Cookieless Tracking: Solutions for Accurate Attributions in 2020

Post published:January 30, 2020
Post Category:News
Post Author:Alvin
Post last modified:April 21, 2020

With the increasing number of cross-device and multi-location transactions, data analytics are working hard at developing cookieless tracking solutions. The phasing out of 3rd party cookies (as announced by Chrome), makes it evident that “data…

What is DBM Called Now And What is DBM Double Click

Post published:January 23, 2020
Post Category:Mobile Advertising / Rich Media
Post Author:Alvin
Post last modified:April 21, 2020

DMB Double Click

Are Google Ads Programmatic?

Post published:January 13, 2020
Post Category:Programmatic Advertising
Post Author:Alvin
Post last modified:April 21, 2020

Google Adwords was introduced in the market in 2009. At the start, advertisers were given the ability to target ads based on keywords, and settlements were based on a CPM basis. Marketers got reports such…

Is Facebook a DSP?

Post published:January 3, 2020
Post Category:Mobile Advertising
Post Author:Alvin
Post last modified:April 24, 2020

Whether or not Facebook is a DSP, is a high sort question by advertisers. And yes, Facebook’s Ads manager can be termed as a Demand Side Platform. What is a DSP? A demand-side platform is…