Programmatic, Digital Advertising & Media Buying
Industry News, Guides & Resources for Agencies & Brands
The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media in terms of reach and convenience. Video views on over-the-top (OTT) gadgets grew by 51.7 % in 2018, and the number is expected to continue raising. According to a study by Allied Market Research, “the global OTT market is projected to reach $332.52 billion by 2025, growing at a CAGR of 16.7% from 2018 to 2025” Subsequently, traditional TV ads can offer a piece of their original content. Streaming is
Technology has evolved and so has the world of advertising. Mobile advertising is the buzzword of the day. It is definitely
Do you know that 65% of marketers said that they spend a chunk of their advertising budget on programmatic advertising,
Small businesses the world over are always finding ways to bring in more foot traffic to their brick-and-mortar stores. With
In the past, digital ads were bought and sold in a manual manner by real people; publishers and ad buyers.
In today’s world of cut-throat competition in the digital marketing sector, resorting to traditional ways of advertisement cannot guarantee great
News & Tips
Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias.
With the increasing number of cross-device and multi-location transactions, data analytics are working hard at developing cookieless tracking solutions. The
Google Adwords was introduced in the market in 2009. At the start, advertisers were given the ability to target ads
A VAST tag is essentially a third-party ad tag generated by an ad server, except that
Studies have shown that video ads are the most effective medium of advertising when compared
Does media buying sound complicated to you? If it does, I assure you it isn’t.
Mobile rich media ads are no stranger to digital advertising today. There are many innovative
One of the most difficult parts about starting any business is the marketing side. Starting
HTML5 ads have changed display advertising entirely it has come a long way since the