Programmatic, Digital Advertising & Media Buying
Industry News, Guides & Resources for Agencies & Brands
What is OTT (Over-the-Top) Advertising?
The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media in terms of reach and convenience. Video views on over-the-top (OTT) gadgets grew by 51.7 % in 2018, and the number is expected to continue raising. According to a study by Allied Market Research, “the global OTT market is projected to reach $332.52 billion by 2025, growing at a CAGR of 16.7% from 2018 to 2025” Subsequently, traditional TV ads can offer a piece of their original content. Streaming is
What is Mobile Advertising and How Does it Work?
Technology has evolved and so has the world of advertising. Mobile advertising is the buzzword of the day. It is definitely
What is Programmatic Advertising and How Does it Work?
Do you know that 65% of marketers said that they spend a chunk of their advertising budget on programmatic advertising,
Mobile Advertising
Location-Based Mobile Advertising: A Step-by-Step Guide for Small Businesses
Small businesses the world over are always finding ways to bring in more foot traffic to their brick-and-mortar stores. With
What Is a Demand Side Platform (DSP) and How Does It Work?
In the past, digital ads were bought and sold in a manual manner by real people; publishers and ad buyers.
What is Geofencing, and How Can It Be Used in Location-Based Marketing?
In today’s world of cut-throat competition in the digital marketing sector, resorting to traditional ways of advertisement cannot guarantee great
Best Practices to Lift Your Ad Viewability Score
What is the difference between DSP and SSP?
What is the difference between DMP and DSP?
What is DBM Called Now And What is DBM Double Click
Is Facebook a DSP?
News & Tips
Best Mobile Ad Formats for Display Advertising Campaigns
Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias.
Cookieless Tracking: Solutions for Accurate Attributions in 2020
With the increasing number of cross-device and multi-location transactions, data analytics are working hard at developing cookieless tracking solutions. The
Are Google Ads Programmatic?
Google Adwords was introduced in the market in 2009. At the start, advertisers were given the ability to target ads
Video Advertising
How To Create VAST Tags
A VAST tag is essentially a third-party ad tag generated by an ad server, except that
What is VAST & VPAID and Why is it Important for Video Advertising
Studies have shown that video ads are the most effective medium of advertising when compared
More Articles
What is Media Buying & How to Make it Work
Does media buying sound complicated to you? If it does, I assure you it isn’t.
Mobile Rich Media Ads: 16 Examples that will impress your audience (Part 1)
Mobile rich media ads are no stranger to digital advertising today. There are many innovative
6 Ad Mistakes to Avoid When Starting an Ecommerce Business
One of the most difficult parts about starting any business is the marketing side. Starting
How To Create HTML5 Banner Ads
HTML5 ads have changed display advertising entirely it has come a long way since the