How To Measure Viewability

  • Post category:Display Ads
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  • Post last modified:January 21, 2021

Ad viewability is a major challenge in the Adtech industry.

There are advertisers losing up to 70% of their ad spend – without them even realising it.

As an advertiser, you need to take extra steps to getting ad viewability tracked in your campaign, regardless of whether you are buying ad inventories from programmatic advertising or directly from premium publishers.

After all, your ads are of no value if nobody sees them.

How To Measure Viewability

Ad viewability can be measured and verified using an ad viewability audit tool. Following the MRC standard, a display ad is considered viewable if 50% of the ad is in view for a minimum of 1 second and 2 seconds for video ads.

As a third-party ad server, we included a free ad viewability tracking tool that is active in every ad served, through the ad server.

As ads are served, you will be able to track the viewability of your ads, through a reporting dashboard in almost real-time, including line breakdowns of every ad inventory placement your ads were served in and if they were viewable. (See sample viewability report below)

How To Measure Viewability 1

With this report, you can then make necessary traffic optimization and even call out traffic sources which are not providing you with the rightful ad impressions. What used to be a highly technical and expensive tool, is now made free at your disposal.

Watch this video to learn how to track ad viewability

MobileAds is a mobile advertising platform with an ad viewability audit tool built-in for advertisers to vet the quality of ad inventories supplied by traffic sources.


Alvin is the Founder and CEO of He is a go-getter, and adventurous guy who believes in working smart to gain success in his business ventures and in life. He also founded and

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