What Is An Ad Server And Why You Should Use It?

  • Post Category:Mobile Advertising
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  • Post last modified:February 4, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side)…

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What Is A Third-Party Ad Tag?

  • Post Category:Mobile Advertising
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  • Post last modified:February 4, 2021

What is an Ad Tag? A third-party ad tag or 'ad placement tag' is simply a snippet of Javascript code, generated from a 3rd party ad server, which is then placed into an ad inventory space on…

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Best Mobile Ad Formats for Display Advertising Campaigns

  • Post Category:Display Ads / Tips
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  • Post last modified:January 29, 2021

Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. As reported in Mary Meeker's report mid of this year, 29% Of people’s daily screen time…

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How To Create VAST Tags

  • Post Category:Video Advertising
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  • Post last modified:January 29, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it's for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers,…

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Programmatic Creative Vs. DCO

  • Post Category:Mobile Advertising
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  • Post last modified:January 21, 2021

Have you ever thought of the immense possibilities that could open up when you combine the best of ad creatives with programmatic advertising environments? Once the creative ads are applied methodically and strategically using a…

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What is Facebook Dynamic Creative?

  • Post Category:Mobile Advertising
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  • Post last modified:January 21, 2021

Studies have shown that the number of Facebook users worldwide is increasing steadily. The graph below shows the numbers of Facebook users from 2015 to 2020. In this tech-savvy era, Facebook is considered one of…

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Creative Management Platform (CMP) vs DCO: What is the Difference?

  • Post Category:Mobile Advertising
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  • Post last modified:January 21, 2021

Gone are the days where advertisers target the audience with “one-ad-fits-all” solutions. The modern-day digital advertising world has fully evolved for programmatic bidding, targeting, and delivery. Targeted ad delivery helps in gaining immense amounts of…

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Best Ad Servers for Advertisers and Publishers

  • Post Category:Mobile Advertising
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  • Post last modified:January 21, 2021

An ad server provides you with an interface to monitor essential metrics, set frequency capping, optimize all ad activities, track performance, and generate valuable reports based on parameters such as conversions, impressions, clicks, conversions, ROI,…

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