Best Mobile Ad Formats for Display Advertising Campaigns

  • Post Category:Display Ads / Tips
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  • Post last modified:April 23, 2020

Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. As reported in Mary Meeker's report mid of this year, 29% Of people’s daily screen time…

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Location-Based Mobile Advertising: A Step-by-Step Guide for Small Businesses

  • Post Category:Mobile Advertising
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  • Post last modified:April 23, 2020

Small businesses the world over are always finding ways to bring in more foot traffic to their brick-and-mortar stores. With the advent of location-based mobile advertising, small-to-medium businesses (SMBs) are now able to target potential…

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What is the difference between DSP and SSP?

  • Post Category:Mobile Advertising
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  • Post last modified:April 24, 2020

The definition and purpose of DSP and SSP is something that many marketers find challenging to understand. Unfortunately, the results on the internet can be a bit complex, and after research, you feel like you…

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What is the difference between DMP and DSP?

  • Post Category:Mobile Advertising
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  • Post last modified:April 22, 2020

Thanks to technology, the world feels like a small place now. Businesses can now collect data in all their departments and make accurate decisions. Business strategies, marketing, advertising, and other factors in businesses solely depends…

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Cookieless Tracking: Solutions for Accurate Attributions in 2020

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  • Post last modified:April 21, 2020

With the increasing number of cross-device and multi-location transactions, data analytics are working hard at developing cookieless tracking solutions.  The phasing out of 3rd party cookies (as announced by Chrome), makes it evident that “data…

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Are Google Ads Programmatic?

Google Adwords was introduced in the market in 2009. At the start, advertisers were given the ability to target ads based on keywords, and settlements were based on a CPM basis. Marketers got reports such…

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Is Facebook a DSP?

  • Post Category:Mobile Advertising
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  • Post last modified:April 24, 2020

Whether or not Facebook is a DSP, is a high sort question by advertisers. And yes, Facebook’s Ads manager can be termed as a Demand Side Platform.  What is a DSP? A demand-side platform is…

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What is Mobile Advertising and How Does it Work?

  • Post Category:Mobile Advertising
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  • Post last modified:April 22, 2020

In a consumer world that’s always online, a good advertising campaign definitely needs to focus on its mobile phone using audience. However, mobile advertising is a completely new field that differs a lot from the traditional concepts of ad making.  Present-day marketers use a wide range of sophisticated options to create user-friendly mobile ads to boost a brand name and generate higher revenues.  The article here answers all your questions regarding mobile advertising, its benefits, different types, steps involved in designing a successful campaign, strategies and the costs involved. 

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