Popunder Ads vs. Push Ads: All That You Need To Know
Do you know which advertising methods are better for your website? Let's face it: there are so many options to choose from when you're trying to decide which type of advertising is right for your…
Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile
The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run…
What Is An Ad Server And Why You Should Use It?
What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side)…
What Is A Third-Party Ad Tag?
What is an Ad Tag? A third-party ad tag or 'ad placement tag' is simply a snippet of Javascript code, generated from a 3rd party ad server, which is then placed into an ad inventory space on…
Best Mobile Ad Formats for Display Advertising Campaigns
Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. As reported in Mary Meeker's report mid of this year, 29% Of people’s daily screen time…
How To Create VAST Tags
A VAST tag is essentially a third-party ad tag generated by an ad server, except that it's for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers,…
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Programmatic Creative Vs. DCO
Have you ever thought of the immense possibilities that could open up when you combine the best of ad creatives with programmatic advertising environments? Once the creative ads are applied methodically and strategically using a…
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What is Facebook Dynamic Creative?
Studies have shown that the number of Facebook users worldwide is increasing steadily. The graph below shows the numbers of Facebook users from 2015 to 2020. In this tech-savvy era, Facebook is considered one of…
Creative Management Platform (CMP) vs DCO: What is the Difference?
Gone are the days where advertisers target the audience with “one-ad-fits-all” solutions. The modern-day digital advertising world has fully evolved for programmatic bidding, targeting, and delivery. Targeted ad delivery helps in gaining immense amounts of…
Dynamic Creative Optimization (DCO): All You Need To Know
Underperforming ads are a nightmare for every advertiser. And most marketers acknowledge the fact that personalization is the most important tool when you want your ads to do the work they were meant to. If…
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