What is the difference between DMP and DSP?

Thanks to technology, the world feels like a small place now. Businesses can now collect data in all their departments and make accurate decisions. Business strategies, marketing, advertising, and other factors in businesses solely depends…

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Cookieless Tracking: Solutions for Accurate Attributions in 2020

  • Post Category:News

With the increasing number of cross-device and multi-location transactions, data analytics are working hard at developing cookieless tracking solutions.  The phasing out of 3rd party cookies (as announced by Chrome), makes it evident that “data…

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Are Google Ads Programmatic?

Google Adwords was introduced in the market in 2009. At the start, advertisers were given the ability to target ads based on keywords, and settlements were based on a CPM basis. Marketers got reports such…

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Is Facebook a DSP?

Whether or not Facebook is a DSP, is a high sort question by advertisers. And yes, Facebook’s Ads manager can be termed as a Demand Side Platform.  What is a DSP? A demand-side platform is…

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What is Mobile Advertising and How Does it Work?

In a consumer world that’s always online, a good advertising campaign definitely needs to focus on its mobile phone using audience. However, mobile advertising is a completely new field that differs a lot from the traditional concepts of ad making.  Present-day marketers use a wide range of sophisticated options to create user-friendly mobile ads to boost a brand name and generate higher revenues.  The article here answers all your questions regarding mobile advertising, its benefits, different types, steps involved in designing a successful campaign, strategies and the costs involved. 

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