Two questions you need to ask yourself if you are a marketer or someone who are not following the mobile ads trend yet. Firstly, who is setting trend for mobile ads? Secondly, is Mobile Advertising trend a fad?
According to IAB numbers, the first few years of digital advertising from 1996 to 2000 showed triple-digit increases ranging from 110 percent to 320 percent annually, and if the pattern continues, mobile ad revenue has a long runway for growth.
(Image Courtesy: Mashable.com)
Two tech giants led a 105 percent gain in mobile ad spending in 2013, according to research firm eMarketer. In total, marketers spent almost $18 billion for ads on phones and tablets last year. That figure is projected to rise in 2014 to $31 billion, comprising about one-quarter of overall digital ad spending.
The two companies are Google and Facebook and they are responsible for the explosion in the mobile ad market. Both companies are expected to remain atop the mobile mountaintop for the foreseeable future (Twitter is a distant third in mobile ad revenue, with a 2.4 percent share). eMarketer predicts Facebook will pull in $6.8 billion via mobile this year, while Google will earn $14.7 billion. That’s still a large gap, but the chasm between the two giants is closing fast.
“Mobile advertising’s breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens,” Randall Rothenberg, president and CEO of IAB, said in a statement. So, the question is, are you one of those marketers?
The Mobile Advertising market is growing each year whether you like it or not. Here is an article written by Evan I. Schwartz in the year of 2010 and he gave a growth prediction for year 2011 but based on IAB’s report, 2011 year end was far greater than his prediction.