If you measure ad impressions based on how many are displayed, you will know that doesn't tell whether they have seen your ad. It happens when there's banner blindness or when your ads are served below…
The definition and purpose of DSP and SSP is something that many marketers find challenging to understand. Unfortunately, the results on the internet can be a bit complex, and after research, you feel like you…
Thanks to technology, the world feels like a small place now. Businesses can now collect data in all their departments and make accurate decisions. Business strategies, marketing, advertising, and other factors in businesses solely depends…
With the increasing number of cross-device and multi-location transactions, data analytics are working hard at developing cookieless tracking solutions. The phasing out of 3rd party cookies (as announced by Chrome), makes it evident that “data…
Google Adwords was introduced in the market in 2009. At the start, advertisers were given the ability to target ads based on keywords, and settlements were based on a CPM basis. Marketers got reports such…
Whether or not Facebook is a DSP, is a high sort question by advertisers. And yes, Facebook’s Ads manager can be termed as a Demand Side Platform. What is a DSP? A demand-side platform is…
Does media buying sound complicated to you? If it does, I assure you it isn’t. In this article, we will learn what media buying is, and all the steps required to get started. What Is…
Studies have shown that video ads are the most effective medium of advertising when compared to other forms. Check out these stats: 58 % of the customers have reported that video ads helped to reinforce…
Mobile rich media ads are no stranger to digital advertising today. There are many innovative ways for you to impress your audience, make them remember you and compel to be your loyal brand advocates. In…
