The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run…
What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side)…
What is an Ad Tag? A third-party ad tag or 'ad placement tag' is simply a snippet of Javascript code, generated from a 3rd party ad server, which is then placed into an ad inventory space on…
Have you ever thought of the immense possibilities that could open up when you combine the best of ad creatives with programmatic advertising environments? Once the creative ads are applied methodically and strategically using a…
Studies have shown that the number of Facebook users worldwide is increasing steadily. The graph below shows the numbers of Facebook users from 2015 to 2020. In this tech-savvy era, Facebook is considered one of…
Gone are the days where advertisers target the audience with “one-ad-fits-all” solutions. The modern-day digital advertising world has fully evolved for programmatic bidding, targeting, and delivery. Targeted ad delivery helps in gaining immense amounts of…
Underperforming ads are a nightmare for every advertiser. And most marketers acknowledge the fact that personalization is the most important tool when you want your ads to do the work they were meant to. If…
An ad server provides you with an interface to monitor essential metrics, set frequency capping, optimize all ad activities, track performance, and generate valuable reports based on parameters such as conversions, impressions, clicks, conversions, ROI,…
In a simple sense, an ad server is a web server that hosts information about the ads and delivers advertising content to digital platforms, mobile apps, and websites. Just like a web server stores all…
What is a Third Party Ad Server? A third party ad server is a technology company with expertise in managing, serving, tracking and reporting of online display ads. As the name suggests, the owner of…