Creative Management Platform (CMP) vs DCO: What is the Difference?

  • Post category:Mobile Advertising
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  • Post last modified:January 21, 2021

Gone are the days where advertisers target the audience with “one-ad-fits-all” solutions. The modern-day digital advertising world has fully evolved for programmatic bidding, targeting, and delivery. Targeted ad delivery helps in gaining immense amounts of…

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Best Ad Servers for Advertisers and Publishers

  • Post category:Mobile Advertising
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  • Post last modified:June 27, 2024

An ad server provides you with an interface to monitor essential metrics, set frequency capping, optimize all ad activities, track performance, and generate valuable reports based on parameters such as conversions, impressions, clicks, conversions, ROI,…

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