Blog post updated on Jan 27, 2016. Over the years, mobile native apps usage has been increasing while mobile web surfing declines. Mobile apps now accounts for 86% of media time on mobile.* But to…
One of the most difficult parts about starting any business is the marketing side. Starting out, you’re likely to be overwhelmed with potential tips, tricks, and ideas coming from all over. One minute you’ll hear…
HTML5 ads have changed display advertising entirely it has come a long way since the days of flash ads. It offers a set of interactive content, that works universally across any platform (website or app)…
An ad tag is a snippet of codes (usually Javascript) that advertisers use to serve ad creatives from an ad server to DSP (Demand-Side Platforms), ad networks or directly on sites & apps. There are…
Ad viewability is a major challenge in the Adtech industry. There are advertisers losing up to 70% of their ad spend - without them even realising it. As an advertiser, you need to take extra steps…
How does video ad serving work and what factors make the best video ad server? Video advertising is one of the most effective ad formats used in display advertising. Even more so, on mobile platforms…
Do you know that you potentially lose up to 70% of your ad budgets, if your display ads are not seen by your targeted audience? Lots of display ad advertisers run display ads without realizing…
According to comScore, the number of mobile users globally has exceeded the desktop in 2014 alone, let alone in 2017, this year. You already know that mobile advertising is important to any business or brand. But without…
More people than ever are living their lives on smartphones. Your future clients are literally around the corner of your store. How do you plan an effective mobile ad campaign that can get them in…
If you are helping your clients to create a better brand connection with their target audience, you should look at high impact engagement ads. We live in a world overwhelmed with advertisements. Moreover, when the…