An ad server provides you with an interface to monitor essential metrics, set frequency capping, optimize all ad activities, track performance, and generate valuable reports based on parameters such as conversions, impressions, clicks, conversions, ROI,…
In a simple sense, an ad server is a web server that hosts information about the ads and delivers advertising content to digital platforms, mobile apps, and websites. Just like a web server stores all…
What is a Third Party Ad Server? A third party ad server is a technology company with expertise in managing, serving, tracking and reporting of online display ads. As the name suggests, the owner of…
There are many reasons why advertisers are still using 3rd party ad server (also known as advertiser-side server) to run ad campaigns. An ad server is where advertisers upload and track ads as it goes…
The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media in terms of reach and convenience. Video views on over-the-top (OTT) gadgets grew by 51.7…
Technology has evolved and so has the world of advertising. Mobile advertising is the buzzword of the day. It is definitely one of the most effective means to reach out to your potential customers. IAB’s internet…
Do you know that 65% of marketers said that they spend a chunk of their advertising budget on programmatic advertising, as far back as 2016 (yes 2016 is ‘far back’ because everything is always racing…
Small businesses the world over are always finding ways to bring in more foot traffic to their brick-and-mortar stores. With the advent of location-based mobile advertising, small-to-medium businesses (SMBs) are now able to target potential…
In the past, digital ads were bought and sold in a manual manner by real people; publishers and ad buyers. This method of buying digital ads was not only expensive and unreliable, but in some…
In today’s world of cut-throat competition in the digital marketing sector, resorting to traditional ways of advertisement cannot guarantee great results. Marketers need to go one step further to gain an edge over their competitors.…