The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media in terms of reach and convenience. Video views on over-the-top (OTT) gadgets grew by 51.7…

Do you know that 65% of marketers said that they spend a chunk of their advertising budget on programmatic advertising, as far back as 2016 (yes 2016 is ‘far back’ because everything is always racing…

Google Adwords was introduced in the market in 2009. At the start, advertisers were given the ability to target ads based on keywords, and settlements were based on a CPM basis. Marketers got reports such…