How To Use MobileAds’ Ad Tag Generator

  • Post Category:Display Ads

An ad tag is a snippet of codes (usually Javascript) that advertisers use to serve ad creatives from an ad server to DSP (Demand-Side Platforms), ad networks or directly on sites & apps. There are…

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How To Measure Viewability

  • Post Category:Display Ads

Ad viewability is a major challenge in the Adtech industry. There are advertisers losing up to 70% of their ad spend - without them even realising it. As an advertiser, you need to take extra steps…

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How Does Video Ad Serving Work?

How does video ad serving work and what factors make the best video ad server? Video advertising is one of the most effective ad formats used in display advertising. Even more so, on mobile platforms…

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Ad Server For Advertisers – Why You Should Use An Ad Server

  • Post Category:Display Ads

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side)…

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What Is A Third-Party Ad Tag?

What Is An Ad Tag? A third-party ad tag or 'ad placement tag' is simply a snippet of Javascript code, generated from a 3rd party ad server, which is then placed into an ad inventory space on…

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What Is a Third Party Ad Server?

What Is a Third Party Ad Server? A third party ad server is a technology company with expertise in managing, serving, tracking and reporting of online display ads. Ads are uploaded into an ad server…

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