How To Create VAST Tags

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it's for video ads. VAST stands for Video Ad Serving Template. It enables video players…

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How To Create HTML5 Banner Ads

  • Post Category:Display Ads

HTML5 ads have changed display advertising entirely it has come a long way since the days of flash ads. It offers a set of interactive content, that works universally across…

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How To Measure Viewability

  • Post Category:Display Ads

Ad viewability is a major challenge in the Adtech industry. There are advertisers losing up to 70% of their ad spend - without them even realising it. As an advertiser, you…

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