Video Ad Serving Platform

How Does Video Ad Serving Work?

How does video ad serving work and what factors make a best video ad server? Video advertising is one of the most effective ad formats used in display advertising. Even more so, on mobile platforms as consumers are spending more time, consuming content and watching video adverts on their mobile devices. As an advertiser, you […]

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Ad Server For Advertisers

Ad Server For Advertisers – Why You Should Use An Ad Server

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. Why should advertisers use ad servers to run campaigns? As an advertiser, what key factors should you look […]

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What Is an Ad Tag

What Is A Third-Party Ad Tag?

What Is An Ad Tag? A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server, which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server. In layman terms, the ad […]

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What Is a Third Party Ad Server

What Is a Third Party Ad Server?

What Is a Third Party Ad Server? A third party ad server is a technology company with expertise in managing, serving, tracking and reporting of online display ads. Ads are uploaded into an ad server and an ad tag is generated. Advertisers then use that ad tag to serve ads into websites or mobile applications. […]

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how to achieve more with engagement ads

Engagement Ads: How to Optimize Your Rich Media Ads for High Impact?

Create distinct personalization and targeting with mobile rich media ads—boost mobile ad engagement and create strong brand connection between brands and consumers If you are helping your clients to create a better brand connection with their target audience, you should look at high impact engagement ads. We live in a world overwhelmed with advertisements. Moreover, […]

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Location Based Mobile Advertising

Location-Based Mobile Advertising: A Step-by-Step Guide for Small Businesses

Small businesses the world over are always finding ways to bring in more foot traffic to their brick-and-mortar stores. With the advent of location-based mobile advertising, small-to-medium businesses (SMBs) are now able to target potential customers who are within arms reach of their store accurately. If you are an SMB, and you’ve been struggling with […]

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