Archive | Video Advertising

Vast Ad Tag

How To Create VAST Tags

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers, thus as an advertiser, you can serve ads into multiple ad inventories within video ad players. Put simply, it enables […]

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Video Ad Serving Platform

How Does Video Ad Serving Work?

How does video ad serving work and what factors make a best video ad server? Video advertising is one of the most effective ad formats used in display advertising. Even more so, on mobile platforms as consumers are spending more time, consuming content and watching video adverts on their mobile devices. As an advertiser, you […]

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