Archive | Uncategorized

Hyperlocal Mobile Advertising

Car Dealership Marketing Ideas Using Hyperlocal Mobile Advertising

  Do you know that automotive marketers were one of the early adopters of hyperlocal mobile advertising? Over the years, the location-based strategy has evolved with mobile technology and data science. However, not many auto dealers or dealer groups follow the changes. It has evolved from mere location targeting to becoming more sophisticated like hyperlocal, […]

Continue Reading
Image of a Mobile Ad shown on Mobile Device

7 Important Mobile Advertising Basics To Follow

I say mobile advertising, you say unpredictable! Yes, we understand your pain. Mobile marketing is ever changing and complex. Many agencies and advertisers are just like you. They are hesitant too. But, it’s inevitable! Eventually, advertisers must consider mobile advertising campaigns because people embrace mobile in their daily life, it is changing how we communicate, work and […]

Continue Reading
Secondary Action Rate

The Power of Secondary Action Rate in Mobile Advertising

There is a buzz in the mobile advertising world these days. And it is that the metric called click-through (CTR) simply isn’t enough for mobile campaigns. What makes more sense is a term called SAR—Secondary Action Rate. SAR claimed champion as the most accurate benchmarks for measuring mobile campaign success. Consequently, optimizing your mobile ads […]

Continue Reading
Richmedia Engagement Featured Image

How Rich Media Engagement Converts Better than Static Banners

Static banners are dying horrible deaths. They are not just dull and uninteresting, they also offer little engagement points. Through eMarketer’s 2014 performance metrics report, we know that rich media banners are 267% more effective than static banners. Furthermore, they give eight times more engagement than standard banners. Undeniably, investing in rich media contents can […]

Continue Reading

Mobile Ads Market Explosion

Two questions you need to ask yourself if you are a marketer or someone who are not following the mobile ads trend yet. Firstly, who is setting trend for mobile ads? Secondly, is Mobile Advertising trend a fad? According to IAB numbers, the first few years of digital advertising from 1996 to 2000 showed triple-digit […]

Continue Reading