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Cookieless Tracking: Solutions for Accurate Attributions in 2020

With the increasing number of cross-device and multi-location transactions, data analytics are working hard at developing cookieless tracking solutions.  The phasing out of 3rd party cookies (as announced by Chrome), makes it evident that “data privacy” is an essential aspect of future the digital marketing world. Needless to say, cookies have been a significant contributor […]

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