Archive | Mobile Advertising

What Is an Ad Tag

What Is A Third-Party Ad Tag?

What Is An Ad Tag? A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server, which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server. In layman terms, the ad […]

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What Is a Third Party Ad Server

What Is a Third Party Ad Server?

What Is a Third Party Ad Server? A third party ad server is a technology company with expertise in managing, serving, tracking and reporting of online display ads. Ads are uploaded into an ad server and an ad tag is generated. Advertisers then use that ad tag to serve ads into websites or mobile applications. […]

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Location Based Mobile Advertising

Location-Based Mobile Advertising: A Step-by-Step Guide for Small Businesses

Small businesses the world over are always finding ways to bring in more foot traffic to their brick-and-mortar stores. With the advent of location-based mobile advertising, small-to-medium businesses (SMBs) are now able to target potential customers who are within arms reach of their store accurately. If you are an SMB, and you’ve been struggling with […]

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Mobile Advertising Campaigns

Rich Media Advertising Campaigns: How to Achieve More?

As web technologies continue to advance, advertisers and marketers are pairing up traditional advertising campaigns with new methods to create innovative ways to communicate messages. A study from Elon University supports the notion that animated, graphically illustrated or hybrid real life animation stories, typically in video game format in which users are given some level […]

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