Location-Based Mobile Advertising: A Step-by-Step Guide for Small Businesses

  • Post Category:Mobile Advertising
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  • Post last modified:April 23, 2020

Small businesses the world over are always finding ways to bring in more foot traffic to their brick-and-mortar stores. With the advent of location-based mobile advertising, small-to-medium businesses (SMBs) are now able to target potential…

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What is the difference between DSP and SSP?

  • Post Category:Mobile Advertising
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  • Post last modified:April 24, 2020

The definition and purpose of DSP and SSP is something that many marketers find challenging to understand. Unfortunately, the results on the internet can be a bit complex, and after research, you feel like you…

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What is the difference between DMP and DSP?

  • Post Category:Mobile Advertising
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  • Post last modified:April 22, 2020

Thanks to technology, the world feels like a small place now. Businesses can now collect data in all their departments and make accurate decisions. Business strategies, marketing, advertising, and other factors in businesses solely depends…

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Is Facebook a DSP?

  • Post Category:Mobile Advertising
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  • Post last modified:April 24, 2020

Whether or not Facebook is a DSP, is a high sort question by advertisers. And yes, Facebook’s Ads manager can be termed as a Demand Side Platform.  What is a DSP? A demand-side platform is…

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What is Mobile Advertising and How Does it Work?

  • Post Category:Mobile Advertising
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  • Post last modified:April 22, 2020

In a consumer world that’s always online, a good advertising campaign definitely needs to focus on its mobile phone using audience. However, mobile advertising is a completely new field that differs a lot from the traditional concepts of ad making.  Present-day marketers use a wide range of sophisticated options to create user-friendly mobile ads to boost a brand name and generate higher revenues.  The article here answers all your questions regarding mobile advertising, its benefits, different types, steps involved in designing a successful campaign, strategies and the costs involved. 

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