What is Geofencing, and How Can It Be Used in Location-Based Marketing?

In today’s world of cut-throat competition in the digital marketing sector, resorting to traditional ways of advertisement cannot guarantee great results. Marketers need to go one step further to gain an edge over their competitors.…

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Location-Based Mobile Advertising: A Step-by-Step Guide for Small Businesses

  • Post Category:Mobile Advertising
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  • Post last modified:October 26, 2020

Small businesses the world over are always finding ways to bring in more foot traffic to their brick-and-mortar stores. With the advent of location-based mobile advertising, small-to-medium businesses (SMBs) are now able to target potential…

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What is the difference between DSP and SSP?

  • Post Category:Mobile Advertising
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  • Post last modified:April 24, 2020

The definition and purpose of DSP and SSP is something that many marketers find challenging to understand. Unfortunately, the results on the internet can be a bit complex, and after research, you feel like you…

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What is the difference between DMP and DSP?

  • Post Category:Mobile Advertising
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  • Post last modified:April 22, 2020

Thanks to technology, the world feels like a small place now. Businesses can now collect data in all their departments and make accurate decisions. Business strategies, marketing, advertising, and other factors in businesses solely depends…

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Is Facebook a DSP?

  • Post Category:Mobile Advertising
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  • Post last modified:April 24, 2020

Whether or not Facebook is a DSP, is a high sort question by advertisers. And yes, Facebook’s Ads manager can be termed as a Demand Side Platform.  What is a DSP? A demand-side platform is…

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What is Mobile Advertising and How Does it Work?

  • Post Category:Mobile Advertising
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  • Post last modified:October 30, 2020

Technology has evolved and so has the world of advertising. Mobile advertising is the buzzword of the day. It is definitely one of the most effective means to reach out to your potential customers. IAB’s internet…

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