Best Mobile Ad Formats for Display Advertising Campaigns

  • Post Category:Display Ads / Tips
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  • Post last modified:April 23, 2020

Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. As reported in Mary Meeker's report mid of this year, 29% Of people’s daily screen time…

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How To Create HTML5 Banner Ads

  • Post Category:Display Ads
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  • Post last modified:April 22, 2020

HTML5 ads have changed display advertising entirely it has come a long way since the days of flash ads. It offers a set of interactive content, that works universally across any platform (website or app)…

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How To Use MobileAds’ Ad Tag Generator

  • Post Category:Display Ads
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  • Post last modified:April 23, 2020

An ad tag is a snippet of codes (usually Javascript) that advertisers use to serve ad creatives from an ad server to DSP (Demand-Side Platforms), ad networks or directly on sites & apps. There are…

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How To Measure Viewability

  • Post Category:Display Ads
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  • Post last modified:April 23, 2020

Ad viewability is a major challenge in the Adtech industry. There are advertisers losing up to 70% of their ad spend - without them even realising it. As an advertiser, you need to take extra steps…

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Ad Server For Advertisers – Why You Should Use An Ad Server

  • Post Category:Display Ads
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  • Post last modified:April 23, 2020

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side)…

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