How To Create HTML5 Banner Ads

  • Post Category:Display Ads

HTML5 ads have changed display advertising entirely it has come a long way since the days of flash ads. It offers a set of interactive content, that works universally across any platform (website or app)…

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How To Use MobileAds’ Ad Tag Generator

  • Post Category:Display Ads

An ad tag is a snippet of codes (usually Javascript) that advertisers use to serve ad creatives from an ad server to DSP (Demand-Side Platforms), ad networks or directly on sites & apps. There are…

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How To Measure Viewability

  • Post Category:Display Ads

Ad viewability is a major challenge in the Adtech industry. There are advertisers losing up to 70% of their ad spend - without them even realising it. As an advertiser, you need to take extra steps…

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Ad Server For Advertisers – Why You Should Use An Ad Server

  • Post Category:Display Ads

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side)…

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