Author Archive | Reuben Ch'ng

Vast Ad Tag

How To Create VAST Tags

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers, thus as an advertiser, you can serve ads into multiple ad inventories within video ad players. Put simply, it enables […]

Continue Reading 0
Rich Media Ad Builder

How To Create HTML5 Banner Ads

HTML5 ads have changed the way display advertising is done. It offers a set of interactive content, that works universally across any platform (website or app) and device (desktop, tablet & smartphone). What is an HTML5 Ad? While display ads used to just be text or static images, with HTML5 (latest version of Hypertext Markup […]

Continue Reading 0
Ad Tag Generator Mobileads

How To Use MobileAds’ Ad Tag Generator

An ad tag is a snippet of codes (usually Javascript) that advertisers use to serve ad creatives from an ad server to DSP (Demand-Side Platforms), ad networks or directly on sites & apps. There are many benefits to using ad tags to serve your ad creatives. One of the key benefits, however, is because it […]

Continue Reading 0
How To Measure Ad Viewability

How To Measure Viewability

Ad viewability is a major challenge in the Adtech industry. There are advertisers losing up to 70% of their ad spend – without them even realising it. As an advertiser, you need to take extra steps to getting ad viewability tracked in your campaign, regardless of whether you are buying ad inventories from programmatic or directly […]

Continue Reading 0
Video Ad Serving Platform

How Does Video Ad Serving Work?

How does video ad serving work and what factors make a best video ad server? Video advertising is one of the most effective ad formats used in display advertising. Even more so, on mobile platforms as consumers are spending more time, consuming content and watching video adverts on their mobile devices. As an advertiser, you […]

Continue Reading 0
Ad Server For Advertisers

Ad Server For Advertisers – Why You Should Use An Ad Server

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. More about ads servers here Why should advertisers use ad servers to run campaigns? As an advertiser, what key […]

Continue Reading 0
What Is an Ad Tag

What Is A Third-Party Ad Tag?

What Is An Ad Tag? A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server, which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server. In layman terms, the ad […]

Continue Reading 0
What Is a Third Party Ad Server

What Is a Third Party Ad Server?

What Is a Third Party Ad Server? A third party ad server is a technology company with expertise in managing, serving, tracking and reporting of online display ads. Ads are uploaded into an ad server and an ad tag is generated. Advertisers then use that ad tag to serve ads into websites or mobile applications. […]

Continue Reading 0