Programmatic, Digital Advertising & Media Buying

Industry News, Guides & Resources for Agencies & Brands

5 main keys that will work for the evolution of TV advertising

Television advertising is a promising industry that has changed continuously throughout history due to the rapid growth of digital capabilities. To successfully launch an advertising company, first, one must choose the right place to broadcast the commercial. The best platform for such products has always been the major television stations because they can bring millions of viewers with different preferences to the screens.  Programmatic tv advertising is a qualitatively new way to identify the target audience. It allows ad creators to quickly and accurately determine the most profitable location for

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Is Facebook a DSP?

Whether or not Facebook is a DSP, is a high sort question by advertisers. And

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