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Blog 20

What is OTT (Over-the-Top) Advertising?

The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media in terms of reach and convenience. Video views on over-the-top (OTT) gadgets grew by 51.7 % in 2018, and the number is expected to continue raising. According to a study by Allied Market Research, “the global OTT market is projected to reach $332.52 billion by 2025, growing at a CAGR of 16.7% from 2018 to 2025” Subsequently, traditional TV ads can offer a piece of their original content. Streaming is

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