If you have been following our 16 mobile rich media ads banner ideas post, this article is the follow-up. By now you should know the capabilities of some of the rich media banner features or components.
So, here are 8 more examples of mobile rich media ads components you can embed in your mobile advertising campaign.
9. Acquire brand advocates through Twitter
Twitter and Facebook are no strangers in the digital advertising world. Despite a good headstart for Facebook, Twitter is rapidly emerging. Twitter, too, enables advertisers and marketers to leverage on social media advertising with various Twitter benefits.
Embedding Twitter component into your banner ad enables you to take advantage of social visibility. Users can directly engage with your ad by tweeting your content or check or check out what the community has to say about you.
With proper use of hashtags, which was popularised by Twitter, brands get to increase their brand awareness, interact with their target audiences, develop commitment and loyalty within their communities, and making all this visible on your ad.
For instance, using a hashtag like #HotCarDeals gets car enthusiasts to spot the ads quickly. These followers can join in the trending #HotCarDeals community where marketers can interact with them closely and look to convert them into consumer, and later brand advocates.
10. Attract new customers with Coupons
Image credit: www.funmobility.com
Everybody loves discounts or value deals. Offering discount coupons or cash vouchers in your ads will not just keep people interested in your brand, you can attract new customers or get more leads.
Say, as a restaurant owner, you may offer a delicious meal with a special price coupon to intro new item on the menu. So instead of just giving it away, you may consider doing a trade, like redeem coupons with email sign-ups or by refer a friend.
There are many ways around this. It could be a straightforward ‘share the coupon deals’ to spread the campaign or a ‘like our page on social media’ to redeem the coupons. It’s a win-win situation.
Digital coupons are efficient and convenient, notably with QR- or barcode enabled. More advertisers and marketers are shifting to digital coupons. Making mobile coupon ads worth considering for your next ad campaign.
In the long run, your targeted audiences will want to tune into your community or channel, business page, or subscribe to your email newsletter to keep abreast of any upcoming deals. This will shed a more positive light on your ads over time.
11. Generate creative interest with HTML Editor
Image credit: gigaom.com
Sometimes it can be cumbersome for your audiences to jump between pages and browsers just to get information from your website or landing page.
So, this is where you can get creative by using plain text or HTML editor. You can insert information and customise the layout of your banner ad however you wish with a typical word processing tool or HTML editor. You can place a variety of texts and images just like how you would when writing a blog or a Word document file. You can also add GIF images to make the content more fascinating.
For example, you can add your company logo and write some value propositions of your business, which may help meet particular campaign goals of yours. This way, your users don’t have to search up your website to get more info. It’s all about creating a seamless experience for users, so they will find your ads useful and interesting. Furthermore, that increases users engagement on your ad.
Think of this feature like an open sandbox, where your imagination fuels the outcome. Or rather, your creativity feeds your campaign goals.
Some advertising campaigns use this feature to highlight product specifications for instance for automakers, different distributors in various districts. A synopsis of a movie and short sales copy, etc.
– What is a Mobile Ad Server & Why Would You Need It
– Create Rich Media Ads with MobileAds.com’s Ad Builder
12. Add brand values with Image Comparison
Do you have products or services that will deliver more impact with comparisons? Like a “Before and After” or an “Apple to Apple” comparison. If the answer is yes, then Image Comparison feature is for you!
It’s a very simple feature with an image slider across 2 images. When the user drags the slider left or right, more of either image can be seen.
It’s perfect for customers who prefer to see substantial differences they get from your service or products before making purchases. The before image will represent their doubt, and the after image will represent their sense of surprise.
It’s easier for you to convert leads with this as it further strengthens all the claims that you make regarding your solution.
Here’s a demo of how image comparison slider works.
Showing them stark differences in your ad can be educational for your audience too. Where learning is always valuable, thus enable you to create a group of loyal followers for your brand.
13. Encourage quick buying decisions with E-Commerce features
Just like the Plain Text / HTML editor we talked about before, E-Commerce feature brings a miniature version of your e-commerce store into your ads.
Why is this an idea? More and more customers are shopping on mobile platforms and it’s showing no signs of slowing down.
With just the necessary information for customers to make instant purchases online, you will enjoy an increase in sales. Aspects info like price lists, product descriptions, and a “buy now” CTA button to encourage quick decision-making. It eliminates the risk of losing your prospect in between transitioning from your ads to your e-commerce page.
Take the following example, an ad with product image carousel with cart system and pricing info. All the right ingredients to help your customer make a buying decision.
Only then will they be transferred to your primary e-commerce site to finalize payments. Or if they wish to see more of your products that the E-Commerce feature doesn’t show, they can have the option to be redirected to your main site.
You can also integrate the Dynamic Creative Optimisation (DCO). It will be a great help when DCO shows most-likely-to-buy products to customers based on purchasing intentions. DCO takes effect the moment target audience access the commerce page.
That purchasing intention, of course, is uncovered through a series of A/B tests and his or her interactions within the page itself. DCO will then be prompted to show items based on those aspects.
Once a purchase completes successfully, what next? Well, you can focus on retargeting to the rest of the prospects.
Simply put, only around 2% of the total users exposed to your e-commerce feature will convert into customers. That’s where retargeting focuses on the other 98% that didn’t convert. We keep track of those who has viewed our e-commerce page and continue to display meaningful ads content to them.
Your e-commerce ad, then, will gain more awareness and significance as it gets exposed to users continuously to the point of familiarity.
E-commerce feature can be very precise and powerful. It can also help to retain loyal customers who prefer to buy from you again.
14. Make sense of user purchase with Image Hotspots
In the fashion industry, it’s common for users to look at the big picture. They want to see how a certain bracelet looks when worn with a rugged outfit, or how the same bracelet will impact your look with a classy elegant outfit.
When it comes to purchasing fashion items, it’s the same too. Buyers want to feel good about what they are buying (through great outfit matching), or want to learn how to match the items they are about to purchase.
You can fulfil such needs with a retail catalogue where the image is embedded with hotspots. It can be an image of a model wearing all the items you are selling or showcasing for the season. Position the hotspots on the different aspects of the model’s attire, as shown in the example below. With each hotspot featuring various items you are selling like shirt, handbag, shoe, and many more, users are able to microscope on the items they are interested in.
Imagine using the same Image Hotspots for car ads, providing car specifications of each part of the car you are selling.
It’s different from e-commerce due to its creative layout and arrangement. Rather than just place all the items for sale in a stacked order, you can arrange and categorize your products in a more meaningful manner that brings value to your users.
15. Captivate audience with Autoplay Video
Image credit: www.adweek.com
Imagine you were reading texts off a web page on your mobile. As you scroll down for more text, your eyes fell upon a video that automatically played when it came into view. The video seems interesting, so you took a pause on your reading to watch the video. Half way through you were wondering how far you were from completing your reading, so you scroll down the page to see how much texts left. The video stopped automatically. Once check you came back to your video and it continued to play from where you left off. All the while you did not control the video, it’s basically an autoplay video ad.
But, you don’t have to worry about it being disruptive because the autoplay video starts off in muted mode. Only when the user is willing to watch it with audio, they’ll need to click / tap on an unmute button. And if they like the video, they have the option to replay it as much as they like.
Once the video finishes playing, you can add a call-to-action page. From there, users can click / tap to jump to your landing page.
And the best part is, various tracking and analytical features can be included for your data collection and campaign optimisation. This includes in-view metrics too, allowing you to observe everything in the simplest way possible.
Autoplay video works best as interstitial, otherwise known as autoplay videostitial. For example, your target audience is playing a game, while waiting for the next level to load, the autoplay video ad targeted for gamers is served. This way, you can deliver your targeted video ad that does not disrupt the user’s gaming experience.
One thing to note is that not all solutions can implement autoplay features. There are only a handful of services out there that can achieve this, and usually with videos stored on their own servers. We tend to call that a “hosted video”.
Why hosted video? Because it’s easier to include the autoplay features when you have full access to the video itself, as opposed to YouTube videos where it’s located externally and not much can be done.
The year of 2015 will be a year where we see this feature skyrocket in reputation, with Facebook being one of the tech giants already leveraging on this heavily.
16. Mesmerize audience with 3D components
Image credit: www.mandmglobal.com
Banner blindness is a real issue, especially when it’s a 2D picture despite the many rich media interactions it can offer. Enter ads with 3D images.
Imagine ad units that can pop out of their little spaces, and move accordingly to your interactions across the page. This video will give you a good idea of a 3D ad.
A 3D feature within an ad is made possible with other features as well, namely gyroscope and 360-degree viewing. With gyroscope, your 3D ad can monitor your scrolls and tilts while 360-degree viewing will reposition the image’s angle accordingly to reveal more details.
But the central highlight of this feature lies in the 3D element itself, where it can seemingly “pop out” on its screen and look very real.
This is where banner blindness can be eradicated, as this can create huge surprises for users that will least expect an ad to interact with them this way.
Here are links that lead to further details of their endeavors on 3D ads.
Here you go, all 16 ideas we’ve shared so far. We hope they inspire you to create exciting mobile rich media ads that draw leads and conversion.
- Capture attention with engaging YouTube videos
- More images for interactivity with Image Gallery
- Increase audience engagement with Facebook components
- Lead users to your outlets with Google Maps
- Collect important data with Lead Capture landing page
- Allow customers to contact you easily with Click-to-Call
- Enhance user experience with 360 Product Viewer
- Paradigm-shifting ad experience with Gyroscope
- Acquire brand advocates through Twitter
- Attract new customers with Coupons
- Generate creative interest with HTML Editor
- Add brand values with Image Comparison
- Encourage quick buying decisions with E-Commerce feature
- Make sense of user purchase with Image Hotspots
- Captivate audience with Autoplay Video
- Mesmerise audience with 3D pop-outs
These are only examples of how rich media ads can do so much for your marketing campaigns. With today’s technology rapidly advancing there are very telling possibilities following the growing trend.
Most importantly, keep testing your rich media banner and features. Optimize your ad campaigns relentlessly. Aside from experimenting the ad features, it’s also paramount that the call to action and sales message is apparent and straight to the point.
We wish you all the best and good luck!
Read the Part I of 16 Rich Media Ads in Mobile Examples here. What do you think of our examples? Or, tell us your exciting ideas in the comment below.