What is Programmatic Advertising and How Does it Work?

Programmatic advertising, also known as programmatic display advertising, is an automatic process of buying and selling ad inventory. Ad inventory is an online space available for advertisements on digital media. Before advertising was programmatic, it was done manually. In purchasing manual orders, advertisers were in contact with a sales team for: Requesting for proposals: It […]

Continue Reading 0
Vast Ad Tag

How To Create VAST Tags

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers, thus as an advertiser, you can serve ads into multiple ad inventories within video ad players. Put simply, it enables […]

Continue Reading 0
Rich Media Ad Builder

How To Create HTML5 Banner Ads

HTML5 ads have changed display advertising entirely it has come a long way since the days of flash ads. It offers a set of interactive content, that works universally across any platform (website or app) and device (desktop, tablet & smartphone). What is an HTML5 Ad? While display ads used to just be text or […]

Continue Reading 0
Ad Tag Generator Mobileads

How To Use MobileAds’ Ad Tag Generator

An ad tag is a snippet of codes (usually Javascript) that advertisers use to serve ad creatives from an ad server to DSP (Demand-Side Platforms), ad networks or directly on sites & apps. There are many benefits to using ad tags to serve your ad creatives. One of the key benefits, however, is because it […]

Continue Reading 0