One of the most difficult parts about starting any business is the marketing side. Starting out, you’re likely to be overwhelmed with potential tips, tricks, and ideas coming from all over. One minute you’ll hear people stressing Instagram while others may warn you about relying too much on influencers. It’s also tough to start out […]
In a consumer world that’s always online, a good advertising campaign definitely needs to focus on its mobile phone using audience. However, mobile advertising is a completely new field that differs a lot from the traditional concepts of ad making.
Present-day marketers use a wide range of sophisticated options to create user-friendly mobile ads to boost a brand name and generate higher revenues.
The article here answers all your questions regarding mobile advertising, its benefits, different types, steps involved in designing a successful campaign, strategies and the costs involved.
Does media buying sound complicated to you? If it does, I assure you it isn’t. In this article, we will learn what media buying is, and all the steps required to get started. What Is Media Buying? According to Investopedia, media buying is the purchase of advertising from a media company such as a television […]
The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media in terms of reach and convenience. Video views on over-the-top (OTT) gadgets grew by 51.7 % in 2018, and the number is expected to continue raising. Subsequently, traditional TV ads can offer a piece of […]
Programmatic advertising, also known as programmatic display advertising, is an automatic process of buying and selling ad inventory. Ad inventory is an online space available for advertisements on digital media. Before advertising was programmatic, it was done manually. In purchasing manual orders, advertisers were in contact with a sales team for: Requesting for proposals: It […]
In the past, digital ads were bought and sold in a manual manner by real people; publishers and ad buyers. This method of buying digital ads was not only expensive and unreliable, but in some cases, advertisers were not able to buy enough ad inventories for specific ad campaigns. DSPs were made to make the […]
A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers, thus as an advertiser, you can serve ads into multiple ad inventories within video ad players. Put simply, it enables […]
Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. As reported in Mary Meeker’s report mid of this year, 29% Of people’s daily screen time are spent looking at smartphones Global mobile data traffic grew nearly 70% Mobile commands 24% of media time spent in […]
We’ve all heard of VAST ad and VPAID, and how important adopting these standards are. What is a VAST ad or VAST tag? What is the difference between VAST and VPAID? And how it affects your ad operations? If you want to run video ads, it is important for you to understand the basics. It is […]
Mobile rich media ads are no stranger to digital advertising today. There are many innovative ways for you to impress your audience, make them remember you and compel to be your loyal brand advocates. In this article, we will share with you 16 exciting mobile rich media ads examples. We hope you’ll get inspired to […]