What is Mobile Advertising and How Does it Work?

In a consumer world that’s always online, a good advertising campaign definitely needs to focus on its mobile phone using audience. However, mobile advertising is a completely new field that differs a lot from the traditional concepts of ad making. 
Present-day marketers use a wide range of sophisticated options to create user-friendly mobile ads to boost a brand name and generate higher revenues. 
The article here answers all your questions regarding mobile advertising, its benefits, different types, steps involved in designing a successful campaign, strategies and the costs involved. 

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What is Programmatic Advertising and How Does it Work?

Programmatic advertising, also known as programmatic display advertising, is an automatic process of buying and selling ad inventory. Ad inventory is an online space available for advertisements on digital media. Before advertising was programmatic, it was done manually. In purchasing manual orders, advertisers were in contact with a sales team for: Requesting for proposals: It […]

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Vast Ad Tag

How To Create VAST Tags

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers, thus as an advertiser, you can serve ads into multiple ad inventories within video ad players. Put simply, it enables […]

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